This is a book I would recommend to read if you are new to Social Media and Twitter. It teachs you how to build high quality targeted followers. It also teachs you how to build relationship with your followers on Twitter. It is not suggesting to build massive unknown followers in vey short time period. It is more important to build targeted followers.
This book is really a jump start for me. It is organized in such way that I could easily follow, understand and have the interest to finish reading.
I certainly learned many tricks. It's worthwhile the time and money. Now I have good amount (over 1700) targeted followers. I enjoyed reading their tweets and I think they enjoy reading my tweets as well. Check me @vicki_s_young on Twitter.
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